About Lifestyle
Company Philosophy
Global Marketing Using House Branding
Lifestyle’s house brands – Pellissima™, Apple 9™ & REPREVE™ were developed specifically to represent innovative technology and sustainable materials application on Lifestyle products especially in the upholstery division.
- Pellissima – The #1 eco-friendly bonded leather with breathable, non-toxic, and recyclable materials. Offers real leather like softness and touch.
- Apple 9 – Actual apple peels are being used for upholstery thus giving birth to world’s first eco green upholstery.
- REPREVE – Quality and durable sofa fabrics made from recycled plastic bottles.
Create a Win-Win Trading Platform WHW Demand Creation
What product to sell? How many to sell? When to sell?
Lifestyle is committed to building a platform between demand and supply and serving as a bridge between customers and manufacturing, providing an efficient transaction model for buyers and sellers, and striving to bring the best products at the best price to the market.
Global Private Show
It has Lifestyle has invested in building our own private showrooms in SHanghai( New Forbidden City) and High Point USA( The Forbidden City Museum). We are also the only company to have held a private exhibition in the forbidden city in Beijing. In addition, the Las Vegas International Private Exhibition is held regularly every year, bringing together a full range of furniture environments and giving customers the most complete personal experience.
Lifestyle 51/49 Partnership Model
51/49 refers to the "Ownership Model" (51% parent company/Lifestyle 49% partner) The 51% parent company has final control, but 49% partner have operational autonomy, with profit distribution at 20%/ 80%. Currently, we have partners in five continents.